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About Us
A consultant, speaker and columnist to the digital subscription industry for 14 years, Bill Baird first entered the industry with an extensive background in direct response marketing.  He's helped dozens of content publishing and membership websites obtain better results: Dow Jones, AmericanGreetings.com, The Motley Fool and more.
Bill Baird has produced over $10 million in added customer revenue for three dozen subscription-driven websites and publishers through needs assessment, analytics and enhanced customer marketing practices.  His methods typically include quantitative and qualitative benchmarketing followed by the adaptation of little-known best practices derived through his custom research. 

He is well known throughout the subscription marketing industry for his insightful research, informative industry presentations and comprehensive, "How-to" writing. 
He has been known and respected within the internet subscription industry since he began his consultancy in 2000.  Prior to that he was a respected subscription marketer for The Synapse Group, Intuit, Ziff Davis Media and Time Inc. Magazines.

His clients include: Americangreetings.com - AOL/Time Warner - Consumer Reports Online - Dennis Publishing – Dow Jones - Edweek.org - Fidelity Independent Investors Assn - Forbes Magazine - Highbeam Research - Marketing Experiments - MarketingProfs.com - MarketingSherpa - Merriam Webster - Rodale Press - SpeedDate.com - The Motley Fool.