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The "Marketing Minute" Weekly Newsletter

The Marketing Minute newsletter is a private newsletter distributed
only to clients and close associates of Baird Digital Marketing.
Excerpts from recent editions appear below.


The Marketing Minute                                                  
 Deeper Insight, Better Results

North American Ad Spending to Reach Pre-Recession Levels.  eConsultancy estimates that total North American ad spend will be up 4.9% for 2014 and 4.5% in 2015.  By the end of 2014, total spend will exceed the pre-recession peak of 2007.  Digital's worldwide share of spend will reach 20.5% in 2014 and 22.6% in 2015.  Click here for more. 
   
Facebook Sees the Most Sharing of Content. 
A massive 81.9% of articles shared socially were done so on Facebook, based on an August 2014 report from Fractl and BuzzSumo.   Twitter was a distant second, with 8.6% of shares, followed by Google+, Pinterest and LinkedIn, in that order.  See more here.
   
40% of Users Prefer Social Media Logins.
According to Monetate, 40 percent of consumers now prefer to use their social media logins on a website instead of creating a new/guest account.   Check out this infographic for lots more stats and best practices.


Get These On-Site Behavior Benchmarks
This annual report from Adobe provides valuable average benchmarks for on-site activity (conversions-to-visitors, stick rate, pages per visit, minutes per visit, etc.).
Click here for the report (registration required).
    
Create Better Marketing Dashboards
This is a great primer with excellent guidelines which go beyond the basic "Map your measurements to your objectives" blather.  While its target is financial services companies, the concepts, strategies and tactics are universal.
Click here for the white paper.

     
Improve Your Website's Usability 
No research budget?  No problem.  Have 10 people try to place an order at your website and watch what happens step-by-step when they do.  Ask them to verbalize what they are doing and why.  Watch for patterns from 4 or more of them when they get stuck, express frustration or act surprised.  These are the likeliest friction points to eliminate.